VALUE CHAIN VS SUPPLY CHAIN. WEIGHING THE DIFFERENCES
Value Chain & Supply Chain are two basic concepts of the business sector as they encompass every activity and process from the production of products, till it gets to the end consumers. Understanding their concepts, similarities and differences, gives a solid foundation in the business sector. Value Chain The term value chain refers to the […]
ELEMENTS OF MARKETING MIX. THE 8P’s, EXTENDED
The success of every business goes beyond having the best ideas and quality, of services and products. Because your business solves a major problem, or beats your competitors in terms of quality doesn’t necessarily convert to high sales and patronage. Branding, value creation, advertisement and marketing are very important tools in boosting the visibility and […]