Sahara Foundation unveils new brand identity

Sahara Group Foundation, the social sustainability vehicle for leading energy and infrastructure conglomerate, Sahara Group, has unveiled its refreshed brand identity to reinforce its commitment to promoting access to energy and sustainable environments.  The unveiling event at Sahara Group’s office in Ikoyi, Lagos Nigeria, included the introduction of the Foundation’s refreshed logo, impact focus, and […]

The Value Creation, Customer Value Proposition

Growth Graph

  The aim of every business is survival and growth, and this growth cannot be achieved without patronage from customers. For this patronage to occur, the customer perceives value, and worth in the products or services offered by the business. While this perception of value can be created from the customer, it is the duty […]