SALES FUNNELING. KNOWING YOUR PRICING STRATEGY
The aim of every business is to get their products and services to the customer in exchange of monetary values. Similarly, every customer acquires products and services in exchange for a monetary price. In order to obtain a competitive price and edge for products and services, every organization must devise a way or strategy for […]
VALUE CHAIN VS SUPPLY CHAIN. WEIGHING THE DIFFERENCES
Value Chain & Supply Chain are two basic concepts of the business sector as they encompass every activity and process from the production of products, till it gets to the end consumers. Understanding their concepts, similarities and differences, gives a solid foundation in the business sector. Value Chain The term value chain refers to the […]
ELEMENTS OF MARKETING MIX. THE 8P’s, EXTENDED
The success of every business goes beyond having the best ideas and quality, of services and products. Because your business solves a major problem, or beats your competitors in terms of quality doesn’t necessarily convert to high sales and patronage. Branding, value creation, advertisement and marketing are very important tools in boosting the visibility and […]
FIGHTING CLIMATE CHANGE. CLIMATE CHANGE REFUGIA CONSERVATION
In the face of climate changes, we must ensue some form of adaptive resistance which seeks to preserve, as much as possible, the historical structure, composition, and function of the ecosystem. One of the primary resistance strategies is to ‘identify and preserve’ areas known as ‘Climate change Refugia’. A Refugia (refugium- singular) is an area […]
SUSTAINABILITY VS WORKFORCE. ROBOTIC WORKERS
Everyone is bothered with robotic workers taking over the workforce, but no one is bothered about the toll they are taking on our energy use, natural resources, and our environment at large. There are no doubts that these inventions would transform our economies and probably transform the look of businesses in years to come by […]
CUSTOMER MANAGEMENT 101. CUSTOMER RETENTION PRACTICES
It’s been said over and over again; it’s cheaper to get an existing customer to make a repeat purchase than it is to find a new customer. This is true to every business, as customer retention is the key to a thriving business. Customer retention is the ability of a company, organization or product to […]
OPPORTUNITY CALLS: Speak Up, Stand Out- The SUSO Program For Changemakers in Nigeria 2021
Deadline: 26th September 2021 Application for the Speak Up, Stand Out- The SUSO Program is now open. The program aims to empower young people with media and information knowledge and grassroots mobilization skills to participate meaningfully in the socio-political development of their communities by maximizing digital platforms for social mobilization, amplifying youth voices and developing […]
THE EMPLOYABILITY OF A JOB SEEKER. TRANSFERABLE SKILLS
Transferrable skill is a two-word phrase often heard by most job seekers, but not many of us know the meaning. They are generally skills we ought to develop while seeking to be employed. Throughout one’s career, it is important to know what these skills are, and set targets to improve them. Transferrable skills are referred to […]
GLOBAL WARMING VS CLIMATE CHANGE. DIFFERENCES.
Global warming and climate change have become popular words, that even a lower basic child must have heard them a lot of times, either from a science textbook or cartoons. Despite the phrases being used often, most people make use of these words interchangeably without knowing a difference exists between them. Global warming is just […]
COLOUR CODES OF RECYCLING
Did you know that recycling and waste bins have different colours for a reason? Ahh, I see you didn’t! So you’re just like us years ago. The red, green and blue coloured bins you see, are not just because the manufacturer wanted them colourful. Each colour signifies a specific function in the world of recycling, […]